You’ve heard me talk about the fact that how you think about money and what you have been taught about it affects your choices and decisions and the amount of money you allow yourself to make. We each have an earning ceiling, a dollar amount that we can imagine making and no more. Getting in touch with what you think about money requires stepping outside yourself and listening to what you are saying out loud to others and in your head to yourself about money. If you are repeatedly saying to yourself that you will never have enough money, it’s likely that without meaning to, you are sabotaging your efforts to increase your income.
For entrepreneurs and artists this can be extremely challenging. We need that income coming in each month. When we are focusing on a lack of business and income though we are communicating from fear. We come across as salesy and sometimes desperate. Our clients can feel that and are often repelled by it. That can affect our ability to make more sales. Although it is difficult we have to stop focusing on the need to make money now and trust ourselves and the universe to take care of us.
So, what can you do to shift your focus? Begin by being steadfast in the value of the products and services that you offer. Only offer things you love to offer and do.
Make sure your price point is one you can stand behind and that you are giving good value to your clients for the price you are charging. You also need to make sure it is a price that you feel good about. That when you sell your products and services at that price you feel like you are being well compensated for the work that you do.
One of the elements to consider in your pricing is how much money you want to make a year and how much you want to work.  So often we set a financial target for ourselves that would require us working more hours than are in a day in order to reach that goal. This requires some pre-planning.
The other very important piece to ensure success is to plan out exactly what you need to do to reach your goals. I have created an e-workbook for you to help you figure that out. It’s called The Business Roadmap to Success: A Step by Step Guide to Making Money Doing What You Love.
The Workbook includes:
  • Questions to help you figure out exactly what you want your business to look like
  • A planning tool to help determine how much you need to sell to meet your financial goals
  • Information about the three different ways you can increase your income
  • An assessment to determine what areas of your business need some modifications or where you need more education to be more proficient
  • A calendar of each step you need to take this year to market your business
  • Clear instructions to help you complete each step of the plan
You can create your plan right in the workbook so you always know where the information is and what you need to be doing each month to grow your business. The workbook will help you increase your sales by 10, 30 or even 100% in a relatively short period of time and allow you to track your progress as you grow.
Why is having a set plan for growing your business so important? It’s like having a map. If you are trying to go to New York but have no map you might get there someday but it is so much easier if you know which steps you need to take to get there. Also while focusing on the day-to-day activities of your business you might be losing out on opportunities to do the work you dream of doing because you are stuck just handling the day-to-day problems that arise.
To make sure that you create a business you will love take some time to figure out exactly what you want and create a plan that is going to allow you to accomplish your biggest goals. They may be the ones that you haven’t even had the courage to say out loud, feeling sure they could never really happen.
Now is your time – time for you to make your dreams real. I want to give you the tools to help you do just that. No matter what the current state of your business, you can exponentially expand it using this simple planning process.
So, what are you going to make happen in your business within the next 12 months? Let’s plan it out, step by step.