You’d think that if you own a business that you would know the answer to that question. I work with many clients though who have no idea of how to determine the answer to that question.
Women make up 98% of my clients and we have been taught to be givers and that concerning ourselves with money shouldn’t matter to us, that first and foremost we need to make a difference. We are taught to take care of others and we measure our success by the contribution we make to them.
How this translates to our business practices is that we may feel that we can’t charge “a lot” for the work we do because we want to be able to help everyone. We don’t bill for all the time we spend on a project questioning whether the client will protest about the bill.
We shy away from confrontation.
Part of our wanting to take care of everyone includes not wanting to upset others. So, we often don’t stand firm in our pricing allowing others to determine what they will pay. We tend to over give letting appointments last longer than the scheduled time or donating our time when we really need to be working on ways of making or managing our money. We then are fearful of looking to see where we stand financially.
Checking our accounts becomes a stressful activity and we feel anxious when we are forced to pay bills preferring to live in financial uncertainty.
We do want to present ourselves as successful entrepreneurs.
We often spend money on making ourselves and our companies look successful, sometimes leading us into debt. Many of my clients think that they are doing well because their business income is meeting their financial goals however, they never look to see if there is money left after they subtract the costs of running their businesses. When they finally review their finances they often see that their businesses are just breaking even or losing money.
This desire to not make waves filters into our marketing strategies as well.
We don’t want to appear pushy so often we don’t even let others know what we can do for them. We write blogs, give webinars and give away ebooks filled with useful information without ever asking for the sale in our communication.
A lot of our behavior happens automatically. We aren’t even aware we are not valuing ourselves.
It takes support from others to overcome these learned and ingrained behaviors.
We also need to change the conversations we are having with ourselves about who we are and give ourselves permission to succeed in all ways including financially.
In Create: Your Life. Your Business. Your Money you will be in a group of entrepreneurs all working to overcome their fears and their self-imposed limitations.
We will work together to grow our businesses, self-esteem and ourselves. We will set goals and create action plans to achieve them. We will hold one another accountable so the work gets done and we can reap the rewards.
It is an ongoing group so you can enter it and cancel it whenever you’d like. The first session will be Monday January 23rd at 7:00 central time.
Get the support you need to realize your dreams this year.